State / Territory Master Franchise

Own the Native Touch Food Territory in Your State

One territory. Four food formats.
One millet-led growth platform.

Claim Your Territory See the Opportunity
36
Territories
311
Priority Cities
4
Food Brands
-->
The Territory

Four brands, one territory

Each format serves a different eating occasion, creating stronger territory value while one master partner scales all four brands.

ProMill Logo
Protein + millet wraps, bowls and rolls
Daily Repeat High frequency, everyday eating solutions.
GoMill Logo
Guilt-free food-on-the-go / mobile format
Refresh
Mobility Goes where the customer is. Expands reach, faster.
Millet Plaza Logo
All-day conscious Indian family dining
Refresh
Family Dining All day occasions. Stronger basket sizes.
Stories Logo
The Millet Café for conversations
Cafe Dwell Time Conversations that convert to loyalty.
One master partner can scale multiple formats across the same territory.
Unit Economics

Unit franchise fee illustration across 4 brands

One territory. Four brand formats. Multiple unit-fee earning opportunities for the master partner.

ProMill
Millet Restaurant
Unit Capital
₹50L-₹70L
Indicative Franchise Fee
₹5L-₹7.5L
≈ 10% of Capital
Apply
GoMill
Kiosk / Meal-on-wheels
Unit Capital
₹20L-₹50L
Indicative Franchise Fee
₹2L-₹5L
≈ 10% of capital
Apply
Stories
The Millet Café
Unit Capital
₹60L-₹90L
Indicative Franchise Fee
₹6L-₹9L
≈ 10% of capital
Apply
Millet Plaza
Food Court / Restaurant
Unit capital
₹1Cr-₹1.5Cr
Indicative Franchise Fee
₹10L-₹15L
≈ 10% of capital
Apply

Illustrative fee logic for presentation purposes; subject to final commercial validation.

One territory. Four brand formats. Multiple unit-fee earning opportunities.
The Offer

Three-zone territory model

36 territories organised by potential, growth and strategic rollout priority with a clear master franchise fee for each zone.

Zone 1High-potential
₹3 Cr
Master Franchise Fee
Highest-demand, fastest-converting markets.
11 territories
Zone 2Growth
₹2 Cr
Master Franchise Fee
Highest-demand, fastest-converting markets.
11 territories
Zone 3Emerging
₹1 Cr
Master Franchise Fee
Highest-demand, fastest-converting markets.
14 territories
Territory classification is subject to final city mapping, market validation and agreement.

Native Touch isn't one outlet - it's an operating platform

A Tamil Nadu-rooted food platform making millets premium, modern and mainstream.

Millet
Millet-led food authorityDeep expertise in millets, recipes and regional taste leadership.
Millet
Central kitchen backboneScalable, standardised and quality-first manufacturing.
Millet
Packaged product capabilityOwn IP products that travel beyond the restaurant.
Millet
Four scalable formatsRestaurants, mobile food, cafés and packaged foods.
Millet
EBG-backed rolloutStrong capital, governance and expansion execution.
Native Touch Platform
Mother Brand

Native Touch is not one outlet idea it is the operating mother brand for a millet led food Territory.

Beyond Restaurants

Packaged Food Engine

Every outlet becomes a retail touchpoint for Native Touch products turning the territory into a food retail distribution.

Counter SalesCounter sales across all four formats
Counter SalesRetail SKUs increase average bill value
Counter SalesPackaged products build brand recall
Counter SalesFuture grocery / quick-commerce / D2C
1Millet noodles
2Millet pasta
3Snacks & savories
4Biscuits & cookies
5Ready-to-cook mixes
6Millet sweets / payasam
7Traditional healthy bites
8Gift packs / retail bundles

The territory is not only restaurant revenue - it is food-retail distribution potential.

Master Partner Income

A layered food-territory income stack

Your territory income comes from multiple layers - upfront, recurring and scalable - not a single line item.

01
State / territory rights

Upfront master franchise fee for exclusive rights in the territory.

02
Unit franchise fees

One-time fees from every restaurant, café and food outlet you franchise.

03
Recurring territory revenue share

Ongoing % of outlet sales from all your outlets high visibility, recurring income.

04
Packaged-food & retail distribution

Margin on branded products sold through retail, e-commerce and distribution.

05
Territory scale upside

Territory value appreciates with business expansion.

Recurring today. Growing every month.

Recurring income grows with active outlets - at no extra operational overhead.

25
Outlets
50
Outlets
75
Outlets
100+
Outlets
Recurring IncomeMore active outlets = more recurring share
Recurring IncomeScales with no extra operational overhead
Recurring IncomeDiversified across formats- stable income
Rollout Architecture

311-city rollout framework

A structured path from state rights to city level franchise expansion.

Priority Cities India rollout across priority cities
Territory Structure Structured through 28 states + 8 UTs
Territory Rights Each partner gets territory rights + roadmap
36Territories
India divided into 36 strategic territories for focused execution.
311Priority Cities
Selected on population, consumption & growth potential.
4Unit Formats
Flexible formats matched to city size, real estate & appetite.
Recurring Model

Protected downside. Scalable upside.

The Master Partner earns whichever is higher-a minimum monthly amount or a share of the growing territory.

2%
Monthly minimum participation
Payout on total master capital.
Protected floor
OR
3%
Territory revenue share
From the active store territory.
Scalable upside

Whichever is higher.

Subject to final agreement, finance, tax, legal and compliance validation.

Franchise Details

The opportunity, slide by slide

Walk through the key commercial and operating details of the Native Touch master franchise.

Detail 01

Master partner income stack

Territory income is layered - upfront, recurring and scalable protecting downside while rewarding growth.

  • Upfront state / territory rights fee
  • Unit franchise fees from every outlet
  • Recurring territory revenue share
  • Packaged-food & retail distribution margin
  • Territory scale & valuation upside
5income layers in a single territory
Upfront+ recurring + scalable payout
4 brandsfeeding one master territory
Detail 02

Three-zone territory model

36 territories grouped by potential, with a clear master franchise fee per zone.

  • Zone 1 - 11 high-potential territories at ₹3 Cr
  • Zone 2 - 11 growth territories at ₹2 Cr
  • Zone 3 - 14 emerging territories at ₹1 Cr
  • Classification finalised after city mapping
₹3 CrZone 1 · high-potential
₹2 CrZone 2 · growth / mid-potential
₹1 CrZone 3 · emerging / strategic
Detail 03

Unit franchise fees across 4 brands

Each outlet a partner opens carries an indicative franchise fee of roughly 10% of capital.

  • ProMill restaurant - ₹50L-₹70L entry capital, ₹5L-₹7.5L fee
  • GoMill kiosk - ₹20L-₹50L entry capital, ₹2-₹5L fee
  • Stories café - ₹60L-₹90L entry capital, ₹6L-₹9L fee
  • Millet Plaza - ₹1Cr-₹1.5Cr entry capital, ₹10L-₹15L fee
~10%indicative franchise fee on capital
4 tiersmatched to city size & appetite
₹20L+entry point via GoMill mobile format
Detail 04

Unit fee sourcing split

The partner is rewarded for their own closures, and still benefits when central support helps close.

  • Partner sources & closes → 100% of unit fee
  • NT / EBG / agency closes → 50% of unit fee
  • Recurring revenue share applies either way
  • Encourages ownership while protecting growth
100%when the partner sources & closes
50%when central support closes the deal
+ Sharerecurring territory revenue in both cases
Detail 05

Recurring territory revenue share

As the outlet territory grows, the master partner builds annuity-like territory income - paid monthly.

  • Fixed % revenue share from all active outlets
  • Paid monthly - predictable, recurring, growing
  • Diversified across restaurants, mobile, cafes, retail
  • 2% min participation OR 3% revenue share - whichever higher
2% / 3%protected floor or scalable upside
Monthlypredictable, compounding payouts
100+outlet potential per mature territory
Detail 06

Partner role vs Native Touch / EBG role

Local entrepreneurship plus a central operating system equals a faster, stronger rollout.

  • Partner drives territory development & local sourcing
  • Partner secures locations & activates local demand
  • NT / EBG own brand, IP, product & supply chain
  • NT / EBG provide tech, training, launch & audits
Youbuild the market & lead the territory
Webuild the system & protect the brand
One goalshared success at territory scale
Operating Support

You don't build alone

End-to-end support, every step, every store a robust operating system that enables partners to launch, operate and scale.

Site Selection Site Selection

Data driven location evaluation and feasibility.

Design & Fit-out Design & Fit-out

Proven layouts and brand aligned store design.

Supply Chain Supply Chain

Reliable sourcing, quality ingredients, cost efficiency.

Central Kitchen Central Kitchen

Scalable production with consistent quality.

POS / ERP Tech POS / ERP Tech

Integrated billing, inventory and reporting systems.

Training Training

Operations, service, product and management training.

Launch Support Launch Support

Pre-opening checklist, trial runs and launch marketing.

Audits & Quality Audits & Quality

Regular audits to ensure standards and compliance.

Become a Master Partner

One state. One serious partner.
One millet food territory.

Build Native Touch across restaurant, café, mobile food and packaged food formats in your territory. Selective states. Limited mandates. For serious master partners only.

Exclusive territory rights across 4 brand formats
Upfront, recurring and packaged-retail income
Full operating system, training and launch support

Request your territory briefing

Tell us about your interest and our team will reach out with details.

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Our master franchise team will reach out shortly with your territory briefing and next steps.