State / Territory Master Franchise

Own the Native Touch Food Network in Your State

One territory. Four food formats.
One millet-led growth platform.

Claim Your Territory See the Opportunity
36
Territories
311
Priority Cities
4
Food Brands
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The Difference

Why this is bigger than one outlet

A unit franchise owns one asset. A master partner builds the territory network - every format, every city, every product line.

One Outlet
  • Single location
  • Limited customer reach
  • One revenue source
  • Local impact only
VS
One Territory
  • Multiple food formats
  • Multiple cities
  • Franchise fee income
  • Recurring territory revenue
  • Packaged product channel

From one restaurant to a territory-level millet food ecosystem.

Bigger reach.Bigger returns.
Stronger moat.Stronger brand.
Build an empire.Not just an outlet.
Scalable today.Valuable forever.
The Market Window

India's millet & conscious-food opportunity

A national food shift is opening a category window - and it won't stay open forever.

01

Awareness → adoption

Millets are moving from a health idea to an everyday plate.

02

Familiar, made cleaner

Families want the food they love, made with better grains.

03

Healthier eating out

Urban India is choosing conscious options outside the home.

04

Premium traditional grains

Organised brands can finally premiumise heritage millets.

TAMIndia food services + packaged foods
SAMOrganised healthy / conscious eating
SOMMillet-led restaurants + retail products

The market does not need another health lecture. It needs tasty, premium, scalable millet food.

The Mother Brand

Native Touch isn't one outlet - it's an operating platform

A Tamil Nadu–rooted food platform making millets premium, modern and mainstream.

Millet-led food authorityDeep expertise in millets, recipes and regional taste leadership.
Central kitchen backboneScalable, standardised and quality-first manufacturing.
Packaged product capabilityOwn-IP products that travel beyond the restaurant.
Four scalable formatsRestaurants, mobile food, cafés and packaged foods.
EBG-backed rolloutStrong capital, governance and expansion execution.
Native Touch Platform

Native Touch is not one outlet idea - it is the operating mother brand for a millet-led food network.

The Network

Four brands, one territory network

Each format captures a different eating occasion. Together, they build territory value - and one master partner scales all four across the same territory.

ProMill
Protein + millet wraps, bowls and rolls
Daily RepeatHigh-frequency, everyday eating solutions.
GoMill
Guilt-free food-on-the-go / mobile format
MobilityGoes where the customer is. Expands reach, faster.
Millet Plaza
All-day conscious Indian family dining
Family DiningAll-day occasions. Stronger basket sizes.
Stories
The Millet Café for conversations
Café Dwell TimeConversations that convert to loyalty.
One master partner can scale multiple formats across the same territory.
Beyond Restaurants

Packaged Food Engine

Every outlet becomes a retail touchpoint for Native Touch products - turning the territory into a food-retail distribution network.

Counter sales across all four formats
Retail SKUs increase average bill value
Packaged products build brand recall
Future grocery / quick-commerce / D2C
1Millet noodles
2Millet pasta
3Snacks & savories
4Biscuits & cookies
5Ready-to-cook mixes
6Millet sweets / payasam
7Traditional healthy bites
8Gift packs / retail bundles

The territory is not only restaurant revenue - it is food-retail distribution potential.

Master Partner Income

A layered food-network income stack

Your territory income comes from multiple layers - upfront, recurring and scalable - not a single line item.

01
State / territory rights

Upfront master franchise fee for exclusive rights in the territory.

02
Unit franchise fees

One-time fees from every restaurant, café and food outlet you franchise.

03
Recurring territory revenue share

Ongoing % of gross sales from all your outlets - high-visibility, recurring income.

04
Packaged-food & retail distribution

Margin on branded products sold through retail, e-commerce and distribution.

05
Network scale upside

Territory value appreciates as your network scales and matures.

Recurring today. Growing every month.

Recurring income grows with active outlets - at no extra operational overhead.

25
Outlets
50
Outlets
75
Outlets
100+
Outlets
More active outlets = more recurring share
Scales with no extra operational overhead
Diversified across formats- stable income
Rollout Architecture

311-city rollout framework

A structured path from state rights to city-level franchise expansion.

India rollout across priority cities
Structured through 28 states + 8 UTs
Each partner gets territory rights + roadmap
ProMill
GoMill
Millet Plaza
Stories
36Territories
India divided into 36 strategic territories for focused execution.
311Priority Cities
Selected on population, consumption & growth potential.
4Unit Formats
Flexible formats matched to city size, real estate & appetite.
The Offer

Three-zone territory model

36 territories organised by potential, growth and strategic rollout priority - with a clear master franchise fee for each zone.

Zone 1High-potential
11 territories
Highest-demand, fastest-converting markets.
Master Franchise Fee
₹3 Cr
Zone 2Growth
11 territories
Growth / mid-potential markets on the rise.
Master Franchise Fee
₹2 Cr
Zone 3Emerging
14 territories
Emerging / strategic markets with long runway.
Master Franchise Fee
₹1 Cr
Territory classification is subject to final city mapping, market validation and agreement.
Unit Economics

Unit franchise fee illustration across 4 brands

One territory. Four brand formats. Multiple unit-fee earning opportunities for the master partner.

ProMill
Millet Restaurant
Unit Investment
₹50L–₹75L
Indicative Franchise Fee
₹5L–₹7.5L
≈ 10% of investment
GoMill
Kiosk / Meal-on-wheels
Unit Investment
₹20L–₹50L
Indicative Franchise Fee
₹2L–₹5L
≈ 10% of investment
Stories
The Millet Café
Unit Investment
₹60L–₹90L
Indicative Franchise Fee
₹6L–₹9L
≈ 10% of investment
Millet Plaza
Food Court / Restaurant
Unit Investment
₹1Cr–₹1.5Cr
Indicative Franchise Fee
₹10L–₹15L
≈ 10% of investment

Illustrative fee logic for presentation purposes; subject to final commercial validation.

One territory. Four brand formats. Multiple unit-fee earning opportunities.
Sourcing Logic

Unit franchise fee sourcing - clear & fair

A performance-aligned model that rewards partners for their own closures and still benefits them when central support helps close.

Path 1

If the master partner sources and closes the unit franchisee

Source
→
Close
→
Agreement signed
100%

of the unit franchise fee goes to the master partner.

Path 2

If Native Touch / EBG / agency closes on the partner's behalf

Lead by NT / EBG
→
Close by central
→
Agreement signed
50%

of the unit franchise fee goes to the master partner.

In both cases, the partner still participates in recurring territory revenue share from active outlets.

Recurring Model

Protected downside. Scalable upside.

The master partner earns whichever is higher - a guaranteed floor, or a share of the growing store network.

2%
Monthly minimum participation
Payout on total master investment.
Protected floor
OR
3%
Territory revenue share
From the active store network.
Scalable upside

Whichever is higher.

Subject to final agreement, finance, tax, legal and compliance validation.

Franchise Details

The opportunity, slide by slide

Walk through the key commercial and operating details of the Native Touch master franchise.

Detail 01

Master partner income stack

Territory income is layered - upfront, recurring and scalable - protecting downside while rewarding growth.

  • Upfront state / territory rights fee
  • Unit franchise fees from every outlet
  • Recurring territory revenue share
  • Packaged-food & retail distribution margin
  • Network scale & valuation upside
5income layers in a single territory
Upfront+ recurring + scalable returns
4 brandsfeeding one master network
Detail 02

Three-zone territory model

36 territories grouped by potential, with a clear master franchise fee per zone.

  • Zone 1 - 11 high-potential territories at ₹3 Cr
  • Zone 2 - 11 growth territories at ₹2 Cr
  • Zone 3 - 14 emerging territories at ₹1 Cr
  • Classification finalised after city mapping
₹3 CrZone 1 · high-potential
₹2 CrZone 2 · growth / mid-potential
₹1 CrZone 3 · emerging / strategic
Detail 03

Unit franchise fees across 4 brands

Each outlet a partner opens carries an indicative franchise fee of roughly 10% of investment.

  • ProMill restaurant - ₹50L-₹75L invest, ₹5L-₹7.5L fee
  • GoMill kiosk - ₹20L-₹50L invest, ₹2-–₹5L fee
  • Stories café - ₹60L-₹90L invest, ₹6L-₹9L fee
  • Millet Plaza - ₹1Cr-₹1.5Cr invest, ₹10L-₹15L fee
~10%indicative franchise fee on investment
4 tiersmatched to city size & appetite
₹20L+entry point via GoMill mobile format
Detail 04

Unit fee sourcing split

The partner is rewarded for their own closures, and still benefits when central support helps close.

  • Partner sources & closes → 100% of unit fee
  • NT / EBG / agency closes → 50% of unit fee
  • Recurring revenue share applies either way
  • Encourages ownership while protecting growth
100%when the partner sources & closes
50%when central support closes the deal
+ Sharerecurring territory revenue in both cases
Detail 05

Recurring territory revenue share

As the outlet network grows, the master partner builds annuity-like territory income - paid monthly.

  • Fixed % revenue share from all active outlets
  • Paid monthly - predictable, recurring, growing
  • Diversified across restaurants, mobile, cafés, retail
  • 2% min participation OR 3% revenue share - whichever higher
2% / 3%protected floor or scalable upside
Monthlypredictable, compounding payouts
100+outlet potential per mature territory
Detail 06

Partner role vs Native Touch / EBG role

Local entrepreneurship plus a central operating system equals a faster, stronger rollout.

  • Partner drives territory development & local sourcing
  • Partner secures locations & activates local demand
  • NT / EBG own brand, IP, product & supply chain
  • NT / EBG provide tech, training, launch & audits
Youbuild the market & lead the territory
Webuild the system & protect the brand
One goalshared success at territory scale
Who Does What

Partner role vs Native Touch / EBG role

You drive local growth. We build the system, enable scale and protect the brand.

Master Partner

Drive local growth. Build the market. Lead the territory.

  • Territory developmentOwn market growth and expansion strategy across formats.
  • Local franchise sourcingIdentify, recruit and onboard the right franchise partners.
  • Landlord & market networkingSecure prime locations and nurture market connections.
  • Local business activationDrive awareness, sales activations and community engagement.
  • Territory supervisionProvide ongoing support and performance oversight.

Native Touch / EBG

Build the system. Enable scale. Protect the brand.

  • Brand & IP ownershipOwn, protect and continuously invest in the brand.
  • Product & menu engineResearch, develop and innovate across millets and menus.
  • Supply chain & procurementReliable sourcing, manufacturing and distribution.
  • Training & capability buildingStandardised SOPs, training and continuous learning.
  • Technology & launch supportPOS, CRM, dashboards, site evaluation and go-to-market.
Local entrepreneurship + central operating system = faster, stronger rollout.
Operating Support

You don't build alone

End-to-end support, every step, every store - a robust operating system that enables partners to launch, operate and scale.

Site selection

Data-driven location evaluation and feasibility.

Design & fit-out

Proven layouts and brand-aligned store design.

Supply chain

Reliable sourcing, quality ingredients, cost efficiency.

Central kitchen

Scalable production with consistent quality.

POS / ERP tech

Integrated billing, inventory and reporting systems.

Training

Operations, service, product and management training.

Launch support

Pre-opening checklist, trial runs and launch marketing.

Audits & quality

Regular audits to ensure standards and compliance.

Become a Master Partner

One state. One serious partner.
One millet food network.

Build Native Touch across restaurant, café, mobile food and packaged-food formats in your territory. Selective states. Limited mandates. For serious master partners only.

Exclusive territory rights across 4 brand formats
Upfront, recurring and packaged-retail income
Full operating system, training and launch support

Request your territory briefing

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